The Purpose


SEO Is Everything – A Quick Guide to SEO in 2021
Search Engine Optimisation = free marketing. Do you understand how it works? If you use the internet for work, you NEED to know.


Underpayments.com.au – Purpose Community Legends 2020
The PCLA is awarded to an Australian business which has demonstrated courage, transparency and (above all) purpose in pursuing a more equitable society through their efforts.


Coronavirus Advice: 10 Ways To Save Your Business During COVID-19
10 simple, direct, no-nonsense things you can do to make sure that you come out the other end of the coronavirus pandemic with your business intact.


Cormac at #PauseFest
Our Founder & Director Cormac Sheehan will be speaking at #PauseFest2020, known as ‘Australia’s SXSW’, ‘Octoberfest for business’ & ‘Woodstock for digital natives’.


Digital Marketing Is The Wild West
Ever feel like the internet is full of villains, snake oil salesmen and fools chasing the gold rush? Here’s how to avoid the pitfalls and retire to Acapulco with the loot.


Big Data vs Ethical Business
We’re fascinated by data – it enables the shift from instinct-driven storytelling to insight-driven storytelling. The danger is that we’re having so much fun seeing if we CAN do these things, we don’t stop to think if we SHOULD…


Meet The Team: Cormac Sheehan
Cormac is MD at Purpose Communications. We did a little interview to find out what makes him tick.


Employer Branding – Not Just A Slogan
You’ve started at your new job! …but things don’t feel quite right. That’s okay…it’s only week one. Two months in, you’re back on Seek. What went wrong?


Meet The Team: Chris Barrington
Chris is Chief Strategy Officer at Purpose Communications. We did a little interview to find out what makes him tick.


Meet The Team: Kat Cazanis
Kat is an Associate Consultant at Purpose Communications. We did a little interview to find out what makes her tick.