Australia's Ethical Marketing Agency

My brand was sitting on a plateau, struggling to find the best way forward in terms of our strategy to build a larger customer base and increase sales. After initially working together on an unrelated commercial project, I was impressed with Cormac’s approach in his straight forward critical thinking and ability to translate data into meaningful information. I reached out to explore the possibility of engaging Purpose Communications to work on Third Gear and that is where our adventure began. We worked on a Brand Development strategy that was really involved and looked at the many facets of the business I had never thought of. As a business owner you spend a long time in your businesses and don’t necessarily know what questions to ask because you are not aware of all the available options. We discovered unique insights which resulted in a clear, actionable Brand Strategy which has allowed us to make some changes that I never thought would be possible. I had spent too many years in my own head, but after seeing the company from a different perspective it gave me the confidence to change things up a bit. One of the best results was an increase in profit and I can confidently say that the cost of services was paid for within the first month of introduction. Honestly, one small tweak and that was it. We now know who our customers are and we can tailor our marketing strategy, new product acquisition, and communication to better meet their specific needs. I 100% back Cormac and Purpose Communications.

"The covid pandemic deeply affected our business and it was looking like we’d have to close up for good. After securing investment and two new directors, we were preparing to relaunch when we lost our sales and marketing manager in a tragic accident. Once again it seemed like it might be the end of the road for us, as he had been holding all the knowledge and experience on this side of the business. After a personal recommendation from a former client of Purpose Communications, we met with Cormac and decided to engage them to work with us on a Fast-Track Comms Plan plus a Community Engagement Strategy alongside a 24 Month Brand Marketing Strategy. None of us had worked through such a comprehensive approach to brand marketing before and we were a little sceptical about the process. Within a month of relaunching, we had secured sales that gave us a return on investment of over 400:1. We’re now equipped with a comprehensive strategy to confidently meet the challenges to come, with a clear understanding of our brand identity and the necessary tactics to continue to increase our profitability. We’ve continued to work together on a variety of tasks and campaigns, from training and upskilling our team to outsourced marketing communications tasks. I would not hesitate to recommend Purpose Communications to any business that needs to supercharge their marketing communications and strategy."

“PC’s use of emerging technologies enabled Loving Earth to blaze a trail in our early days, growing our Instagram account organically from 0 to 100K followers in just over a year, increasing our website traffic massively and generating huge sales results. As born storytellers, their meticulous research and willingness to go the extra mile saw them travel as far afield as Western Australia, Mexico and Peru to get our producers stories straight from the source. Their work was instrumental in helping Loving Earth develop our authentic brand identity and core values.”

"Purpose Communications worked tirelessly to understand the culture around our country and tribe, in addition to the unique challenges faced by Indigenous people in the Dampier Peninsula. With sensitivity and curiosity, they went to great lengths to really understand the products involved. Spending day-after-day learning from us, interviewing us, and writing about us, their hands-on approach to finding out what we were really about allowed us to develop our brands in new and exciting ways. They were so easy to work with, and despite having a high level of expertise, never made us feel like we were being "talked down to" or belittled, as other consultants sometimes do. By easily translating theory into action, their heartfelt and genuine approach made a huge original contribution to the Nyul Nyul projects".

"A delight to work with, PC brought a great energy and professionalism to every job, and approached even the biggest challenges with a ‘can do’ attitude. They brought a valuable commercial focus and diligent project management approach to our key marketing campaigns. With a talent for translating complex data into simple concepts, excellent attention to detail, and research and analysis that is thorough and extensive, Purpose Communications were able to communicate meaningful narratives and clear objectives. These abilities alongside great presentation skills meant they were able to achieve buy-in at all levels of Fairtrade, from junior staff right up to the Board and Executive level.”

“Purpose Communications has worked with Blak Pearl Studio over the course of a year to assist with developing online and digital content for the Community Studio. Blak Pearl Studio is a creative studio in Fitzroy that aims to provide a culturally safe environment for local Aboriginal peoples. We focus specifically on members of the Yarra Aboriginal Community who cannot access mainstream arts and culture spaces. The Studio first and foremost prioritises the needs and expectations of its primary community; the community have a strong level of ownership and participate in developing programs, objectives, and pathways for how community needs are addressed. As such, when working for Blak Pearl it is imperative that any volunteer or consultant can demonstrate a high level of competency regarding not only First Nations culture, knowledge and history, but also knowledge of the contemporary impacts of colonisation. In addition, many of the studio community struggle with addiction and manage chronic illness - so an additional layer of understanding is required when approaching the development of objectives, goals and their implementation. Cormac and his team have demonstrated a consistent and advanced capacity to work collaboratively with First Nations run orgs. Their commitment to finishing tasks and projects despite the little time our team have been able to give to guide has been invaluable. Cormac has set meetings, set agendas, set priority task for me to tick off, and found nuanced ways to get the content and advice from me he has required to do so. Cormac even reminds me to triple check we’ve got authorisation for the community to do everything we do as such he understands what meaningfully including First Nations people means in an action.”

“Working with Purpose Communications has been a rewarding experience. Cormac has an extensive knowledge in PR and marketing as well as the Social Enterprise/Non Profit sector that he was happy to share in order for us to reach our goals. He is very enthusiastic in his support for helping us make a difference and getting our message out there. We look forward to any future opportunities we may have to work together in the future.”