Australia's Ethical Marketing Agency

My brand was sitting on a plateau, struggling to find the best way forward in terms of our strategy to build a larger customer base and increase sales. \After initially working together on an unrelated commercial project, I was impressed with Cormac’s approach in his straight forward critical thinking and ability to translate data into meaningful information. I reached out to explore the possibility of engaging Purpose Communications to work on Third Gear and that is where our adventure began. We worked on a Brand Development strategy that was really involved and looked at the many facets of the business I had never thought of. As a business owner you spend a long time in your businesses and don’t necessarily know what questions to ask because you are not aware of all the available options. We discovered unique insights which resulted in a clear, actionable Brand Strategy which has allowed us to make some changes that I never thought would be possible. I had spent too many years in my own head, but after seeing the company from a different perspective it gave me the confidence to change things up a bit. One of the best results was an increase in profit and I can confidently say that the cost of services was paid for within the first month of introduction. Honestly, one small tweak and that was it. We now know who our customers are and we can tailor our marketing strategy, new product acquisition, and communication to better meet their specific needs. I 100% back Cormac and Purpose Communications.

“PC’s use of emerging technologies enabled Loving Earth to blaze a trail in our early days, growing our Instagram account organically from 0 to 100K followers in just over a year, increasing our website traffic massively and generating huge sales results. As born storytellers, their meticulous research and willingness to go the extra mile saw them travel as far afield as Western Australia, Mexico and Peru to get our producers stories straight from the source. Their work was instrumental in helping Loving Earth develop our authentic brand identity and core values.”

"Purpose Communications worked tirelessly to understand the culture around our country and tribe, in addition to the unique challenges faced by Indigenous people in the Dampier Peninsula. With sensitivity and curiosity, they went to great lengths to really understand the products involved. Spending day-after-day learning from us, interviewing us, and writing about us, their hands-on approach to finding out what we were really about allowed us to develop our brands in new and exciting ways. They were so easy to work with, and despite having a high level of expertise, never made us feel like we were being "talked down to" or belittled, as other consultants sometimes do. By easily translating theory into action, their heartfelt and genuine approach made a huge original contribution to the Nyul Nyul projects".

"A delight to work with, PC brought a great energy and professionalism to every job, and approached even the biggest challenges with a ‘can do’ attitude. They brought a valuable commercial focus and diligent project management approach to our key marketing campaigns. With a talent for translating complex data into simple concepts, excellent attention to detail, and research and analysis that is thorough and extensive, Purpose Communications were able to communicate meaningful narratives and clear objectives. These abilities alongside great presentation skills meant they were able to achieve buy-in at all levels of Fairtrade, from junior staff right up to the Board and Executive level.”

“Purpose Communications were amazing to work with in every way. Their ability to use a storytelling approach with our brand helped build a lot of trust with customers, while their ability to think outside of the box and use a wide variety of marketing approaches resulted in extremely rapid growth for the Cannabis Company. In addition, their organic SEO content attracted hundreds of thousands of new users to the site and together with a simple but effective PR approach resulted in dozens of articles, interviews and viral social content from top Australian and global media. This thorough and complete strategy brought The Cannabis Co into the public consciousness in an amazingly effective way. I highly recommend the amazing teams at Purpose Communications for any digital marketing campaign for any sized business.”