








The Purpose Way
Our mission is to be recognised as the best ethical marketing agency in Australia. We achieve this by delivering excellent results without ever compromising our ethics: we treat people as we expect to be treated.
No sneaky stuff, no invasive stuff, no manipulative stuff. We work hard to discover your true colours, telling your stories in a manner that best serves everyone who encounters your communications, whether they’re within your organisation or outside of it. This is how we ensure that all stakeholders are left feeling proud – both our team and yours.









What we do
Regardless of whether you have an existing brief or need help in identifying the right path, we’ll work together to find a unique approach which best achieves your goals.


Brand Strategy & Marketing Consultation


PR, Media & Advertising


eCommerce & vCommerce


Creative Content & SEO Copywriting


Web Design & Development


Graphic Design
Case Studies
What our clients say








From the Blog


SEO Is Everything – A Quick Guide to SEO in 2021
Search Engine Optimisation = free marketing. Do you understand how it works? If you use the internet for work, you NEED to know.


Underpayments.com.au – Purpose Community Legends 2020
The PCLA is awarded to an Australian business which has demonstrated courage, transparency and (above all) purpose in pursuing a more equitable society through their efforts.


Coronavirus Advice: 10 Ways To Save Your Business During COVID-19
10 simple, direct, no-nonsense things you can do to make sure that you come out the other end of the coronavirus pandemic with your business intact.


Cormac at #PauseFest
Our Founder & Director Cormac Sheehan will be speaking at #PauseFest2020, known as ‘Australia’s SXSW’, ‘Octoberfest for business’ & ‘Woodstock for digital natives’.


Digital Marketing Is The Wild West
Ever feel like the internet is full of villains, snake oil salesmen and fools chasing the gold rush? Here’s how to avoid the pitfalls and retire to Acapulco with the loot.


Big Data vs Ethical Business
We’re fascinated by data – it enables the shift from instinct-driven storytelling to insight-driven storytelling. The danger is that we’re having so much fun seeing if we CAN do these things, we don’t stop to think if we SHOULD…
Clients who have trusted us with their brand







































