Project Management

Project management is a methodology for completing complex tasks; a step-by-step framework which makes big projects manageable. Some Project management tools we use at Purpose Communications include SMART goal setting and Gantt charts.

Project management is paramount to completing large and complex scopes-of-work. But what is project management exactly? Essentially it’s a step-by-step framework assigned and overseen by the project manager. Setting out a course of action for your team to complete ensures that big projects are completed efficiently and effectively.

For most agencies a project life cycle can start with an estimated timeline and budget. Subsequently, it is good practice to outline the goals or deliverables of each phase; what is the intended outcome of each piece of work? This is where SMART* goals and objectives come in handy. Thirdly, the project is divided into tasks for each team member to complete. And before long, the once overwhelmingly big job is ready to evaluate and deliver to the client.

Project management can be seen from simple timelines and processes to Gantt Charts** and digital systems. Many teams today use project management tools, such as Calendly, Slack and Microsoft Teams. Software such as these lend hand to enhancing the engagement of teams, making seamless connections between project phases, and ensuring tasks are completed on time. When project management is executed properly, projects get completed promptly and within budget. Accountability is essential here (as anyone who has managed large and widely distributed teams and projects will tell you!).

Smart Goals

*SMART goal setting is one of the most valuable and accessible project management methodologies you can utilise. SMART goals are:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-based

Some examples of SMART goal are:


  • “We will increase our website traffic by 10% within six months”
  • “I will cook at least three meals at home this week”

Gantt Charts

*Gantt Charts are large spreadsheets where each item is situated in relation to others – e.g., your launch date is tied to and dependent on wholesalers receiving your product, which is dependent on completing your testing phase and so forth. They allow you to see and work with the whole chain of dependencies at a glance. At Purpose Comms we love Gantt Charts!

Ready for your free
30 minute strategy session?